The 2025 VistaPrint Wedding Campaign was a major creative refresh aimed at elevating the brand's product assortment and positioning within the highly competitive wedding market in North America. The project focused on updating online display and social placements with a new visual direction, targeting wedding consumers to drive engagement and increase market relevance.

Role: Art Director. I led the creative lifecycle for the campaign refresh, from initial concept development through final execution. My responsibilities included directing the production of all assets, specifically overseeing the creative direction for both still imagery, gen-AI assets and motion capture.