This 2022 campaign served as a key extension of the VistaPrint "We Print That" brand platform, focused on driving deeper regional connection. By incorporating locale-specific customized products, the initiative successfully brought the platform to life at a local level, maximizing relevance and resonance with diverse markets.

Role: Art Director. I directed all visual execution for this regional extension, overseeing creative production both on-set and throughout the post-production process to ensure the core brand platform translated authentically to diverse local markets.