VistaPrint's "We Print That" global brand platform expanded the public perception of VistaPrint. Launching in 2022 featuring new visuals, the campaign prominently showcased the full range of product categories, print capabilities & reinforced the brand's commitment to supporting the diverse needs of small businesses.

Role: Art Director of Photography. I directed the complete still photography concept on-location, bringing the visual narrative to life. The execution of this photography inspired a new brand photography direction utilized years later.