Facing a vast and diverse catalog, VistaPrint launched their Product Spotlight Initiative in 2025 to strategically highlight key offerings. This program dedicates visual and conceptual focus to drive higher customer engagement and demonstrate the depth of the brand's core capabilities globally.

Role: Art Director. I led the creative development for the Packaging Spotlight. This included bringing together creative, category, and marketing inputs into a cohesive visual concept. I then directed the on-set execution, bringing the concept to life while maintaining aesthetic cohesion with the overarching brand platform.