This VistaPrint global holiday campaign is a high-revenue initiative shifting the brand focus from small business owners to individual consumers and gifters. For this 2022 campaign, a new photography direction — modeled directly after the "We Print That" brand platform — was created. The imagery established VistaPrint as a competitive force in the personalized calendar and holiday card market.

Role: Art Director. I provided a visual strategy for holiday imagery bridging the core brand platform with the seasonal consumer positioning.