This 2025 holiday initiative strategically integrated Gen-AI into the creative workflow to produce imagery for critical display, social, and email channels during the high-demand holiday season. By using AI as a rapid creation tool, the project was designed to create efficiency while ensuring visual consistency with VistaPrints established brand guidelines.

Role: Associate Creative Director. I led the implementation of AI imagery tools to drive team efficiency during the peak season. My direction established a new way of working that enabled the quick-paced update of global paid ads for the season. This project is the catalyst for additional integration of AI tools, guidelines and trainings for image creation across VistaPrint.